Programs

Module 1

Objectives & Expectations

This one-day Blue Ocean Strategy (BOS) Workshop provides participants with a
basic introduction to the concepts, tools and methodologies behind blue ocean
strategy/value innovation. This session provides participants with the building
blocks to understand blue ocean strategy and it will likely provide them with a
mindset change about how they view their competitive landscape. The workshop is
intended as an introduction, not an attempt to create concrete blue ocean ideas.

Participants will learn:

- The strategic logic of blue ocean strategy
    • What are the underlying principles?
    • How does the blue ocean strategy methodology unlock creativity?
    • How do I know if it is right for my organization?
- The “tool box” behind reconstruction of market boundaries
    • What are the analytical tools and frameworks behind BOS?
    • How does the “four-step” process maximize opportunities while minimizing risks?
    • What is the context and relationship between each of the tools and the steps in
       the process?

Agenda:

- Introduction Overview
- Concepts
    • Value innovation
    • Tipping point leadership
    • Fair process
- Methodology
    • Four-step process
- Tools
    • All tools
- Summary

Prerequisite:

Participants must have read Blue Ocean Strategy Book

Erie, PA:

Manufacturer & Business Association, 2171 West 38th Street
Tuesday, September 14, 2010
Time: 8 a.m. to 5 p.m.

Information and Registration:

Click here to learn more and register.

For program questions or more information contact us