The Latest News
The Tools For Unlocking Exceptional Utility
Manufacturer & Business Association Business Magazine, August, 2010
This article discusses utilizing the Buyer Experience Cycle and
Buyer Utility Map to unlock exceptional utility for the buyer and
provide compelling reasons for people to buy it.
Read the full article.
Blue Ocean Versus Five Forces
Harvard Business Review, May, 2010
This article from the Harvard Business Review highlights research, conducted by
Professors Andrew Burk, Andre van Stel and Roy Thurk from Cranfield, EIM and
Erasmus University respectively, comparing the results of Blue Ocean Strategy
and Porter's five forces.
Read the full article.
Paddling Together Toward a Blue Ocean
The School Administrator, March, 2010
Alex Terego, educational consultant, explains how Blue Ocean Strategy is applicable to
the educational sector. "Schools today continue to supply students with the skills of
the past, stressing memorization, repetition and test taking." Unconventional thinking
is needed to move our students ahead in the global economy instead of always striving
just to catch up.
Read the full article.
Value Innovation: The Cornerstone of Blue Ocean Strategy
Manufacturer & Business Association Business Magazine, April, 2010
Value innovation, simultaneously raising value for both the customer and the
company while driving down costs, is the cornerstone of Blue Ocean Strategy.
Learn more about value innovation and the difference between traditional strategy
and Blue Ocean Strategy in this article.
Read the full article.
Law Firm Utilizes Blue Ocean Strategy
January 11, 2010
See how Heritage Law used value innovation, the cornerstone of Blue Ocean Strategy,
to offer legal services that are both more convenient and cost effective for their
clients. This article also highlights some of the basic tools of Blue Ocean Strategy.
Read the full article.
Companies That Created Blue Oceans
January 27, 2010
Apple, Ralph Lauren, Philips, and many others are highlighted as examples of companies
that made strategic moves which created blue oceans of opportunity. Scroll to the
bottom of this linked page to view these companies and their stories.
Read these examples.
Red Oceans vs. Blue Oceans
Manufacturer & Business Association Business Magazine, January, 2010
This article highlights the differences between red and blue ocean strategy, and
why tradtitional head-to-head competition is no longer the best strategic option.
Blue Ocean Strategy charts bold new paths in business strategy.
Read the full article.
CMI EPTI Pursues Blue Ocean Strategy
December 22, 2009
CMI EPTI located in Erie, PA, is in an industry experiencing a classic case of a red ocean,
but is implementing BOS to reach out for a blue ocean of uncontested market space.
Read the full press release.
Blue Ocean Strategy Executive Awareness Briefing Photo Gallery
December 3, 2009
View photos from a recent Blue Ocean Strategy Executive Awareness Briefing
held at the Manufacturer & Business Association in Erie, PA.
View the photo gallery.
Blue Ocean Strategy Centers in the United States and Canada
Partner for International Conference
November 9, 2009
The Manufacturer & Business Association Blue Ocean Strategy Center, United States,
and the UCSI-Blue Ocean Regional Centre in Canada recently partnered at the
Canadian Society for Training and Development and International Federation of Training
and Development Organizations World Development Conference 2009, which was held in Toronto.
Read the full press release.
The Strategic Move of Peirce College
November 2009
Peirce College in Philadelphia, PA uses blue ocean strategic logic as a driving
force for changes that unlocked a vast new market. Dr. Arthur Lendo,
the recent president of Peirce College, discusses this major strategic transformation.
Read the full article
Tipping Point Leadership
October 8, 2009
Renee Mauborgne, affiliate professor of strategy at INSEAD and co-author of "The
Blue Ocean Strategy" gives a detailed overview of Tipping Point Leadership. This Q&A
article includes implementing change with limited resources and overcoming the four
organizational hurdles.
Read the full article.
Brazil: Kimberly-Clark Enjoys Swim Into Blue Ocean
October 6, 2009
The Kimerly-Clark Blue Ocean Stategy Institute in San Paulo used the proven methods
and tools of Blue Ocean Strategy to help develop the company's most recent product.
Kimberly-Clark plans to launch its Fralda Magica or Magic Diaper very soon.
Read the full press release.
"Louisiana's Blue Ocean Strategy," by Gary Perilloux
The Advocate, October 4, 2009
Louisiana is using blue ocean strategy to set the state
apart from other states. Stephen Moret, the state's
economic development secretary explains how they are planning to
create a climate where blue ocean companies can thrive. Read the full article
Audio Interview with John Krahe, vice president, Manufacturer & Business Association
WPSE AM 1450, September 29, 2009
In this 1:30 minute interview, John Krahe gives an overview of
Blue Ocean Strategy (BOS) and the new BOS Center now open at
the Manufacturer & Business Association.
"How Strategy Shapes Structure," by W. Chan Kim and Renee Mauborgne
Harvard Business Review, September 2009
This article argues that there are two types of strategy: structuralist
strategies that assume that the operating environment is given and
reconstructionist strategies that seek to shape the environment. Read more
Louisiana's Top Economic Official Searching for "Blue Ocean" Businesses
www.thetowntalk.com, July 2009
Stephen Moret, secretary of Louisiana Economic Development (LED) is focusing his
efforts on repositioning Louisiana as the next great American state and central to
this plan is to target blue ocean industries. Read the full article
Oceans of Opportunity
Thursday, May 28, 2009
Renowned Authors Chan Kim and Renee Mauborgne Discuss What’s on the Horizon
for Blue Ocean Strategy’s New U.S. Training Center. Read the full article
A Wave of Excitement
Thursday, May 28, 2009
Manufacturer & Business Association Named the Official Blue Ocean Strategy
Center in the United States. Read the full article
